Singapore
Content creator, agency founder, and a compulsive explainer of how things work.
I make content on food, city life and everyday moments in Singapore, mixed with sharper takes on economics, business and language, for an audience of 100,000+ across Instagram, TikTok and YouTube. Off-camera I run Zap Creations Media, a boutique content and social media agency.
Seen on Mediacorp Vasantham · Tamil Murasu · Oli 96.8FM
As seen in
Two things at once
The creator and the operator
Most days are split between building my own audience and building other people's.
Rithinking My Life
Short-form video, essays and a newsletter on economics, business and linguistics, plus a run through Singapore's Tamil media landscape: reality TV on Vasantham, radio on Oli 96.8FM, and a column in Tamil Murasu. The newsletter and podcast both live under this name, moving to rithinkingmylife.com soon.
Zap Creations Media
A boutique content and social media agency I founded and run: content strategy, production, influencer marketing and social management, on monthly retainers. Clients across hospitality, healthcare, entertainment and lifestyle, with 10M+ views generated.
Selected work
Brands I've made things for
The newsletter
One email. Things I'm figuring out.
Productivity, building an audience, and the odd economics rabbit hole. Free, and easy to leave whenever you like.